With the mass of social networking tools and marketing gimmicks it's no wonder that people continue to tune out marketers messages. There is a better way to communicate with customers and it has [...]
You're building your network; it's growing but now what? How do you manage it? Is your network balanced enough? I'll tell you I've always had a problem maintaining an acceptable balance in my [...]
What relationships do you have that are not profitable? How do you know? Are you measuring, using some form of metrics to help you make these decisions? Many people will immediately default to [...]
As you begin to delve further into building your network the next important task is create, nurture, and maintain your credibility. Once expectations form, your credibility stage begins. It is [...]
There is no doubt that the foundation of referral marketing is relationships. Without them the marketing is unfounded, useless, and unproductive. Referral marketing works best when both parties [...]
