Tangible, effective, trackable advertising still moves prospects through our doors, completing every marketing plan. Direct mail has been a staple of marketing for some time now. We get marketing [...]
The importance of a brand to stand for something more than its product or service is almost mandatory these days. Many think that this is a relatively new concept to stand for something outside [...]
There's this mentality in marketing whether traditional or social that as long as things are moving or action is being created then that's success. Too often we mistake moving bricks for building [...]
It’s been said that with age comes maturity, guessing by a few of my friends though you might think different. When the email newsletter was but a teenager struggling to find it’s place amongst [...]
Lately it seems as if the market for social media 101 and 102 have hit critical mass, unfortunately I think it's just beginning to grow. Everyone will get into the business of telling you how to [...]
When I was fourteen I started attending computer classes at my local community college, one of the basic theories was whether computers would ever become self-aware. This fascinated me, at that [...]
With the mass of social networking tools and marketing gimmicks it's no wonder that people continue to tune out marketers messages. There is a better way to communicate with customers and it has [...]
I can't tell you how sick and tired I am of seeing all these social media, seo, twitter, etc. experts that are infecting the places we call home. Some I try to give the benefit of the doubt and [...]