With the mass of social networking tools and marketing gimmicks it's no wonder that people continue to tune out marketers messages. There is a better way to communicate with customers and it has [...]
I can't tell you how sick and tired I am of seeing all these social media, seo, twitter, etc. experts that are infecting the places we call home. Some I try to give the benefit of the doubt and [...]
You're building your network; it's growing but now what? How do you manage it? Is your network balanced enough? I'll tell you I've always had a problem maintaining an acceptable balance in my [...]
For a software company, one of my clients, they despise the ringing of the phone. They think their customers are completely and utterly mentally deficit of creating educated, technically sound [...]
Most people think they know their business, I mean after all it is your business. But you might be surprised how time can disconnect us from our own business. Or maybe you know everything about [...]
What relationships do you have that are not profitable? How do you know? Are you measuring, using some form of metrics to help you make these decisions? Many people will immediately default to [...]
As you begin to delve further into building your network the next important task is create, nurture, and maintain your credibility. Once expectations form, your credibility stage begins. It is [...]
There is no doubt that the foundation of referral marketing is relationships. Without them the marketing is unfounded, useless, and unproductive. Referral marketing works best when both parties [...]